Corteva
Canada Field Guide
Overview
I led the design for the new feature that supports Corteva Field Guide users until Dev handoff.
Team
UX Designer, Product Analyst, Project Manager, Developer
Role
Visual & UX Design Lead
Timeline
4 weeks to design full experience and handoff to developers
Tools
Sketch
The Problem
Farmers need a tool that provides program recommendations for their crop protection applications so they can ensure their crops are safe and well protected.
Project Goals
Provide farmers with an easy-to-use logic tool that provides program recommendations for their crop protection applications.
Help farmers members share their program recommendation with other farmers.
Address hard-to-control and resistant weeds head on with the program recommendations.
Tools + Enlist Program Approach
Recommendations + Share Recommendations + Text Message Recommendations
Post Launch
App traffic increased month over month
20% increase in program purchases using the Enlist Tool
90% in satisfaction from farmers